Photographing Flowers in Nature

Poster Project

For this project I created a poster advertising an gallery opening for a macro photography exhibit entitled "Elements of Texture." I used several macro photographs of natural elements on the foreground and used a live trace of a photograph to create texture in the background. I used two different fonts, and one of the logos created. I used some feathering and drop shadows to create depth and highlights.

Flower on Film Logo

For this final version of the logo I simply took the graphic flower drawing and put it in a box made to look like a film negative. Again the up close flower represents macro and the negative frame represents photography. Creating a very simple logo which I am pleased with. I kept the logos simplistic and mostly in black and white because most logos need to be used for various reasons i.e. on products, business cards, clothes, brochures etc. Keeping them simple ensures that can be used for several mediums.

Flower and Camera Logo

For this version of the logo I added a graphic drawing of a flower up close. I put this side by side with the camera graphic which created sort of image sentence with macro represented as flower and photography represented as a camera.

Eye and Camera Logo

For this logo I decided to keep with the eye theme and delve a little deeper with the idea of the camera/eye connection. So I added a logo of a camera where the iris/pupil would be. I also added some triangular lashes to spice it up a bit. I struggled during my first attempt with how to represent macro photography as a logo - but I feel this one is a better representation.

Eye Logo

For the logo project I struggled in the beginning to come up with a logo that represented macro photography as a whole. The first thing i thought of was an eye because the camera mimics the eye and it is our eye that allows us to look through the camera and view the world with a macro lens. So my fist attempt was this eye.